American College of Attorneys Best of the Bar Award
10.0 Avvo Superb Lawyer Rating
Top 100 Trial Lawyers Award
Orlando Top Lawyers 2012 - 2024
Best Lawyers in America Award
Super Lawyers 2024 Award
Florida Legal Elite Award
Best Lawyers 2024 Award
Orlando Sentinel Best Bets Lawyer Award

Three Ways to Protect Your Brand Name – Orlando IP Lawyer

Back To Intellectual Property Law Video Help Page

Back To Intellectual Property Law Video Help Page

Three Ways to Protect Your Brand Name – Orlando IP Lawyer

Your business’s brand name is likely one of your most valuable assets, and for good reason. Your time, reputation and finances are often put on the line for success. Contact TK Law today for personalized guidance on protecting your brand name and building a foundation for business growth.

Speak with an experienced Florida attorney at our firm today.
Call 855-Kramer-Now (855-572-6376)

1. Protect your Brand Name by Registering Your Trademark

Register your trademark – which is your descriptive symbol, sign, design or expression. This is your first line of proper protection for your brand name. Extensive research and documentation is often necessary to register a federal trademark or Florida trademark right the first time.

It is also important to note that registering a trademark is different from registering a trade name.

At TK Law, we help you register your trademark and also work with you to complete non-compete and non-disclosure agreements. Our intellectual property attorneys, all of whom have years of experience in business law, are on hand to assist you with all legal aspects of establishing, growing and protecting your business.

An attorney at TK Law can be reached now for a free, no-obligation consultation: 1-855-Kramer Now (1-855-572-6376).

2. Commerce Offers Limited Brand Name Protections

A trademark is not the only means by which you can protect your brand name or logo. In fact, you gain some protection by simply doing business under your name. Names like KODAK® or the golden arches for McDonald’s® gain notoriety over time and are automatically connected to those products. This falls under the purview of common law trademark rights, and may allow a business owner to successfully challenge a registration or application.

However, commerce is not absolute business protection by any means. Among other limitations, these rights are generally limited to the geographic region in which the name was used. Without proper research, there is a chance a similar business venture, symbol, design or sign exists that is already registered elsewhere.

3. Lanham Act

Multiple cases in Florida are challenges that involve the Lanham (Trademark) Act. According to the law, a federally registered mark is protected against the use of similar marks that may result in confusion or dilution of the famous mark. A business owner also gains some protection against false or deceptive advertising in commerce, such as if a competitor claims ownership of your idea or aims to demean your products with deceptive claims.

A Florida trademark lawyer at TK Law is often able to couple whatever protection is available in the broad Lanham Act with the state Deceptive and Unfair Trade Practices Act to achieve proper use.

To Protect Your Brand Name, Consult our IP Lawyers in Orlando

Brand names are consistently introduced into the market. Doing what you can to protect your business and any connected names is understandably an extensive task. Our attorneys provide experienced representation and a comprehensive strategy customized for your business goals. We are intellectual property trial lawyers who represent our clients in IP litigation and enforcement actions to recover substantial damages.

At TK Law, safeguarding your brand name and services is important to us. We have experience working with large corporations, small companies, and aspiring business owners. Each time, we seek to develop long term relationships with our clients for all of their business needs, as well as handling their individual and family legal matters.

Our commitment is to serve our clients as people and not just cases. Our clients consider us their trusted legal advisor and do not hesitate to call on us with any number of personal or commercial legal issues. Contact us today.

Get Help with Legal Issues Now! – Call 855-Kramer-Now (855-572-6376)
Back To Video Help Page

Free Case Review

All free case evaluations are reviewed by our legal team. For immediate assistance, please call us at 407-834-4847.

quick Links


Make Your Best Decision Today


Schedule your case review so we can help you.



During your consultation we’ll review your options and see if we’re a right fit for you.



If we take on your case, you’ll be represented by the best.

Get Your Free Case Evaluation Today

The Orlando divorce lawyers at TK Law are deeply committed to the individuals and families they serve. We are here to help you resolve each legal concern so you can regain control and move forward with your life. You will also have a steadfast, accomplished advocate in your corner to fight for what matters most if a dispute goes to trial.

We know how overwhelming conflict can be and how painful it is to see a marriage end. We will guide you through this difficult process before, during and after your divorce.

Contact our offices today to schedule a confidential consultation with one or our family law attorneys, or call us at 855-572-6376.



Our best awards are
client victories

Roy P.
Mar. 2024
Read More
Gastell and Kayla were awesome! They helped me make it through a very challenging time in my life with kindness and compassion. They were always available to answer my questions and kept me up to date. Their counsel was extremely helpful in aiding a resolution that I am very satisfied with.
Carmen D.
Mar. 2024
Read More
I give this law firm a 5 star. Ray and Janelise helped us with our probate issue and made the process a lot easier for us to finalized all of it. We're very thankful to this law office and recommend them for any legal issues.Thank you Janelisse and Ray and the entire office .
Alysia T.
Jan. 2024
Read More
I am thankful to Janelise and Kayla at TK Law for a fantastic job. Kayla guided me through every step of my divorce process. She is patient, professional, and honest. I highly recommend them!
Chris O.
Dec. 2023
Read More
This was first experience hiring a law firm and I am very happy that I hired TK Law. My attorney Janelise and Paralegal Kayla were kind, knowledgeable and made the process easy. They were quick to respond when I needed revisions to my document and the final outcome was perfect. If I ever need legal help in the future, I will not hesitate to contact TK Law again.

*Top-rating from clients and award publications such as Orlando Weekly, US News & more.​


Schedule Your Case Evaluation

We offer payment plans, accept credit cards, are available for evening appointments and our main office is conveniently located right off of I-4, between 436 and 434. For immediate help call: 407-834-4847.


The information found here is for general information purposes only. Nothing on this site should be taken as legal advice for any situation or individual case. This information is not intended to create, and receipt or viewing does not constitute, an attorney-client relationship.


Phone: 407-834-4847
999 Douglas Ave #3333, Altamonte Springs, FL 32714

Service Areas

Orange & Seminole County, Florida.