Privacy Policy

Effective Date: 01/01/2025 Last Updated: 08/19/2026

Introduction

Welcome to OneFirmForLife.com (“we,” “our,” or “us”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. By using our website, you consent to the data practices described in this policy.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including but not limited to:

Name and contact information (email address, phone number, mailing address)
Professional information (company name, job title, industry)
Communication preferences
Information provided through contact forms, consultations, or service requests

Automatically Collected Information

When you visit our website, we automatically collect certain information, including:

IP address and location data
Browser type and version
Device information
Pages visited and time spent on our site
Referring website information
Cookies placed by our analytics and advertising tools (see “Cookies and Tracking Technologies” below)

How We Use Your Information

We use the information we collect for the following purposes:

Providing and improving our legal services
Communicating with you about our services
Processing service requests and consultations
Sending marketing communications (with your consent)
Analyzing website usage and improving user experience
Complying with legal obligations
Protecting our rights and interests

Third-Party Sharing and Services

Analytics and Advertising Services

We use Google Analytics to understand how visitors use our website. We also run Google Ads campaigns to reach potential clients, using conversion tracking to measure ad performance. We do not use remarketing or retargeting, meaning we do not show you ads based on your past visits to our site once you’ve left it.

Session Recording and Heatmaps (Mouseflow)

We use Mouseflow, a session recording and heatmap tool, to see how visitors interact with our website. This helps us improve user experience, optimize website performance, and make sure visitors can find the information they’re looking for, including identifying and fixing issues when something isn’t working correctly. To protect your privacy:

IP addresses collected by Mouseflow are anonymized
Form field entries are automatically masked and never recorded

Mouseflow does not collect personal information beyond what’s described above. Learn more at Mouseflow’s Privacy Policy.

Other Third-Party Services

We may also share your information with:

Service providers who assist with website hosting, analytics, and customer support
Professional advisors (accountants, lawyers, consultants)
Law enforcement or regulatory authorities when required by law
Business partners for joint marketing efforts (with your consent)

Cookies and Tracking Technologies

Google Analytics and Google Ads place cookies through your browser to help us measure site traffic and ad performance. We do not use these cookies to build advertising profiles or to retarget you with ads elsewhere on the web, and we do not currently use a cookie consent banner. You can control or disable cookies at any time through your browser settings, though this may limit certain site features like analytics and ad measurement. If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of the sharing of your information for advertising purposes, consistent with California law.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods may vary based on the type of information and applicable legal requirements.

Your Privacy Rights

You may have the following rights regarding your personal information:

Access: Request access to the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information
Portability: Request a copy of your information in a portable format
Objection: Object to certain processing of your information

To exercise these rights, please contact us using the information provided below.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have these additional rights under the California Consumer Privacy Act, as amended by the CPRA:

Right to Know: the categories and specific pieces of personal information we’ve collected, our sources, our purpose for collecting it, and the third parties we’ve shared it with
Right to Delete: request deletion of personal information we’ve collected, subject to legal exceptions
Right to Correct: request correction of inaccurate personal information
Right to Opt-Out of Sale/Sharing: we do not sell personal information for money. Because we use Google Ads and Google Analytics, certain identifiers (like cookie or device IDs) may count as “shared” with Google under CCPA’s broad definition. You can opt out anytime by contacting us below or enabling Global Privacy Control in your browser
Right to Limit Use of Sensitive Personal Information: we do not use sensitive information you share with us (see “Sensitive Information” below) for anything beyond providing legal services, unless required by law
Right to Non-Discrimination: we will not deny service, charge different prices, or reduce service quality because you exercised your rights

Categories of personal information collected in the past 12 months: identifiers (name, email, phone, IP address), internet/network activity, commercial information (services requested), professional information, and sensitive personal information you voluntarily share during a consultation. To exercise your rights: contact us using the information below. We will verify your request and respond within the timeframe required by law. You may designate an authorized agent to submit a request on your behalf.

Compliance with Laws and Regulations

We aim to comply with applicable U.S. data protection and privacy laws, including the California Consumer Privacy Act (CCPA/CPRA) and the Children’s Online Privacy Protection Act (COPPA).

Children’s Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect, use, or share personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete such information promptly. We do not upload or process any data that we know relates to individuals under the age of 13 or that was collected from sites or apps directed to children under 13.

Sensitive Information

As a legal services provider, we understand the importance of protecting sensitive information. We implement strict policies regarding the collection and processing of sensitive categories of information, including but not limited to:

Health or medical information
Financial account information or negative financial status
Government-issued identification numbers
Information about political affiliations, religious beliefs, or sexual orientation
Criminal history information
Marital status changes such as divorce or separation
Trade union membership or affiliation

We do not use such sensitive information for advertising measurement or marketing purposes on third-party platforms.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission or electronic storage method is 100% secure, and we cannot guarantee absolute security.

International Data Transfers

If you are located outside the United States, please note that we may transfer your information to and process it in the United States. By using our services, you consent to such transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on our website and updating the “Last Updated” date.

Contact Information

If you have questions about this Privacy Policy, wish to exercise your rights, or need to contact us regarding your personal information, please reach out to us at: www.onefirmforlife.com/contact-us/ © 2026 – The TK Law Firm | All rights reserved